Curtis Franks is the General Counsel, FIFA World Cup at FIFA. Curtis joined FIFA in August 2023 and leads the legal department dedicated to the FIFA World Cup and FIFA Club World Cup Tournaments across the United States, Mexico and Canada. Curtis handles all corporate, governance and compliance matters, and serves as the primary legal advisor to executive management in the planning and delivery of the Tournaments.
Prior to joining FIFA, Curtis served as Senior Legal Counsel, Head of Global Marketing Partnerships for The Coca-Cola Company. In this role, Curtis led the legal team responsible for the acquisition of Coca-Cola’s global marketing assets across the sports, entertainment and music categories as well as partnerships with top marketing and media agencies. Curtis has also held roles as Associate General Counsel with the NCAA, Senior Counsel – Business and Legal Affairs for the NBC Sports Group, and began his career with the Atlanta Hawks.
Curtis was an awardee of The University of Georgia’s 40 Under 40 Award in 2015. Curtis earned his bachelor’s degree in psychology from The University of Georgia, and a law degree from Tulane University Law School. Curtis is a native of Atlanta, GA and currently resides in Coral Gables, FL.
